The NACAS provides a broad framework within which communication and advocacy should serve asstrategic inputs into the implementation of the NASF. Its implementation is also harmonious with the NASF,which runs for the period 2011–2015.Furthermore, the Strategy has identified key behavioural communication issues and gaps to be addressed to support the achievement of positive results across the four response pillars. It thus proposes innovative, evidence-based and participatory approaches in the planning and implementation of communication and advocacy interventions.